Michael Creagh Jordon Hudson came in second place during the finals of the 2025 Miss Maine USA pageant on May 11 She previously placed second during the same event a year prior Hudson's boyfriend, Bill Belichick, was in attendance at the pageant to support her History repeated itself forJordon Hudson. The New England native, 24, came in second place during the finals of the 2025 Miss Maine USA pageant in Portland, Maine, on Sunday, May 11. She was supported by boyfriendBill Belichickwatching from the audience. Hudson, who lost to Shelby Howell, previously placed as runner-up in the competition in 2024, when she lost toAnne Baldridge. Howell will now represent Maine in the next round of competition, the 2025 Miss USA pageant. Before she was awarded second place, Hudson spoke before those in attendance, stating, "I hope those watching this find the strength to push through whatever it is and embody that hate never wins." Earlier in the day, Hudson was given thepageant's style awardon stage. Never miss a story — sign up forPEOPLE's free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Aaron J. Thornton/WireImage The pageant began with the preliminary portion on Saturday, May 10. The following day, final rounds began midday. Hudsonannounced her returnto the 2025 pageant withan Instagram poston April 9. She shared a headshot of herself dressed in a green gown with a silver and white sash that read "Miss Hancock USA" on the front. "Happy International Pageant Day 👑✨," she began her caption. "I couldn't think of a better day to share with the world that I will be competing for Miss Maine USA 2025; representing my hometown Hancock. 🫶🏼💜 [insert mussel shell emoji]." The PEOPLE Appis now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Kevin Mazur/Getty In addition to her return to the pageant stage, Hudson recently made headlines for her relationship with UNC-Chapel Hill football coachBelichick, 73, whom she has been datingfor over two years. On April 27, the couple caught some criticism aftertheir awkward CBS News appearance. Belichick sat down for aSunday Morningsegment timed ahead of the release of his bookThe Art of Winning: Lessons from a Life in Football. The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now! He was joined on air by Hudson, whom reporter Tony Dokoupil described as a "constant presence" during the interview. The broadcast became tense when she shut down the reporter's question about how the pair met. Dokoupil moved on from the uncomfortable pause by stating in a voiceover, "It's a topic neither one of them is comfortable commenting on." Read the original article onPeople
